Sobratema — one of the biggest references in the construction and mining equipment sector — entrusts WK with a wide range of work: new visual identity, website creation, development of internal systems and the promotion of dozens of events that move the entire market.
A Sobratema is a reference association in the technology and management of construction and mining equipment sector. It is a huge ecosystem: magazines (M&T and Grandes Construções), events such as M&T Expo and the Infrastructure Forum, the Opus Training Institute, market studies, international missions and a broad base of associates and partners in the sector.
An operation of this size requires a matching — and continuous — marketing and technology structure. The challenge is not a one-off campaign: it is to sustain the brand, communication, systems and the dissemination of an intense calendar of events throughout the year, with consistency and quality. It is a work of deep partnership, not a separate project.
More than a hired agency, WK functions as Sobratema's marketing and technology arm, working side by side with the board. The work covers everything from the brand identity to the systems that support the operation, including the dissemination of the entire events calendar.
"When an association of this size trusts brand, websites, systems and events to a single partner, that says everything about trust."
For each event: advertising, attracting the public, guests, associates and sponsors.
The result is a stronger brand, a solid digital structure and events that take place with advertising and the public that match what Sobratema represents for the sector. A partnership that is renewed because it continuously delivers value.
marketing, websites and systems under one umbrella
of publicized events, with public and sponsorship
guests, associates and partner companies attracted
"Being chosen as the marketing and technology partner of an association of this relevance is, for us, the greatest proof of trust there is."
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