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More than 3,000 leads per month for a psychology platform.
WK used paid media to increase both lead volume and lead quality, lifting consultation conversion from 8% to 27%.
+3,000
leads per month
leads per month
27%
conversion (was 8%)
conversion (was 8%)
+12k
psychologists for franchises
psychologists for franchises
Challenge
Build predictable demand for the sales team, improve appointment close rate, and support franchise expansion with qualified professionals.
Strategy
WK ran performance campaigns with continuous creative and audience testing, optimized around lead quality, not just cost.
Result
The operation scaled lead generation, improved conversion significantly, and expanded the franchise candidate pipeline.