Representative of the prefabricated concrete industry in Brazil, ABCIC relies on WK — in partnership with Diagrama Comunicação — for everything involving the digital development and expansion of the association, from events to communication with members.
A ABCIC — Brazilian Association of Industrialized Concrete Construction represents the prefabricated industry (structures, facades and foundations) in Brazil. Its objective is to develop and disseminate the industrialization of construction, with a strong agenda of events, certification (the ABCIC Seal of Excellence), technical and regional publications across the country.
Just like any association that grows, ABCIC needs a digital and communication structure that can keep up with expansion — new events, new regions, more members and more technical content. The challenge is to handle this consistently, integrating with the existing team and partners.
At ABCIC, WK works together with Diagrama Comunicação, joining forces to support everything the association needs in development and expansion. It is a collaborative partnership, in which each person contributes their best to the association's results.
"Growing an association is the work of many hands. Joining forces with Diagrama was what made the result greater."
Digital and advertising support for the association’s agenda and expansion.
The result is an association with a solid digital base and communication capable of expanding — with WK and Diagrama working together so that each event, each regional and each initiative takes place with the necessary support.
support for the development and expansion of the association
events and regional supported in dissemination and structure
fluid partnership with Diagrama Comunicação
"Working in partnership — with the association and Diagrama — shows that WK knows how to add, not compete. The focus is on ABCIC's results."
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