Association 360° Marketing Events & Web

How WK supports development and expansion from ABCIC.

ABCIC website

Representative of the prefabricated concrete industry in Brazil, ABCIC relies on WK — in partnership with Diagrama Comunicação — for everything involving the digital development and expansion of the association, from events to communication with members.

360°
development and expansion
+
events and webinars
web
websites and communication
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partnership with Diagrama
The customer

Who is ABCIC

A ABCIC — Brazilian Association of Industrialized Concrete Construction represents the prefabricated industry (structures, facades and foundations) in Brazil. Its objective is to develop and disseminate the industrialization of construction, with a strong agenda of events, certification (the ABCIC Seal of Excellence), technical and regional publications across the country.

The challenge

The starting point

Just like any association that grows, ABCIC needs a digital and communication structure that can keep up with expansion — new events, new regions, more members and more technical content. The challenge is to handle this consistently, integrating with the existing team and partners.

Digital structure needing to accompany the expansion of the association
Growing agenda of events and webinars to be announced
Continuous communication with associates and the industry
The work

What WK delivers — in partnership with Diagrama

At ABCIC, WK works together with Diagrama Comunicação, joining forces to support everything the association needs in development and expansion. It is a collaborative partnership, in which each person contributes their best to the association's results.

Development & web

  • ▸ Development and maintenance of the digital structure
  • ▸ Technical support for the website and platforms
  • ▸ Support communication with members

Events & expansion

  • ▸ Support for the dissemination of events and webinars
  • ▸ Expansion support (regional and associates)
  • ▸ Close collaboration with Diagrama Comunicação
Web & Systems Promotion of events Communication with associates Partnership with Diagram

"Growing an association is the work of many hands. Joining forces with Diagrama was what made the result greater."

In practice

Fronts we support

ABCIC Networking Work of the Year Award Webinars Regional (South, Northeast) Newsletter & content Seal of Excellence

Digital and advertising support for the association’s agenda and expansion.

The results

The numbers that matter

The result is an association with a solid digital base and communication capable of expanding — with WK and Diagrama working together so that each event, each regional and each initiative takes place with the necessary support.

360°

support for the development and expansion of the association

+

events and regional supported in dissemination and structure

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fluid partnership with Diagrama Comunicação

"Working in partnership — with the association and Diagrama — shows that WK knows how to add, not compete. The focus is on ABCIC's results."

WK
WK Team In partnership with Diagrama Comunicação

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